Why retention beyond the platform matters
Selling only through delivery platforms rarely builds regulars: the platform owns the relationship, holds the contact details and can route the same guest to a competitor tomorrow. You stay interchangeable.
bestello flips that. As soon as a guest orders directly via WhatsApp, the relationship is yours: contact details and order history live in your system. You can recognise, reward and target regulars — building a real customer base order by order.
The customer-acquisition strategy
How you turn platform guests into repeat direct customers:
- Guest first orders via the platformThe delivery platform provides the first contact — the starting point.
- Include a flyer with QR code and discountAdd a flyer to every delivery: "Next order directly on WhatsApp — with a discount."
- Guest scans the QR codeThe QR code opens your WhatsApp ordering contact directly — no app, no sign-up.
- Guest orders directly and gets a discountThe first direct order is rewarded — a clear incentive to switch.
- Restaurant keeps the full revenueNo more commission — and the contact details stay with you.
- The guest becomes a regularEvery further order runs directly and you nurture the relationship on WhatsApp.
What you get for retention
Your own contact data
Every direct guest leaves their WhatsApp number in your system.
Order history
You see who orders what and how often — and recognise regulars automatically.
Loyalty tiers
Reward valuable guests with levels like Gold, Silver and Bronze.
Discounts and rewards
Configurable incentives for the next direct order.
Direct communication
You reach guests through the same WhatsApp channel — personally and without waste.
QR-code material
To start, you receive 500 business cards with a QR code and your logo.
Frequently asked questions
How do I turn platform guests into regulars?
Add a flyer with a QR code and discount to every platform delivery. The guest scans, orders directly via WhatsApp and gets the discount. From then on the order runs directly and the contact details stay with you.
How do I keep the customer relationship?
With every direct WhatsApp order, contact details and order history stay in your system — unlike with delivery platforms.
How do I recognise regulars?
Through the order history stored in bestello. On that basis you can grant loyalty tiers and discounts.
Do I get material for customer acquisition?
Yes. To start, you receive 500 free business cards with a QR code and your logo.
Keep 100% of your revenue
Live in 48 hours: WhatsApp ordering and online reservations for your restaurant, döner shop, pizzeria or café — with no commission to Lieferando or Uber Eats.